- Develop and execute marketing strategies to drive lead generation through social media platforms such as LinkedIn, Facebook, Twitter, and Instagram.
- Manage and maintain social media accounts and create engaging content to attract potential customers.
- Collaborate with the sales team to create and implement lead generation campaigns that align with the company’s goals.
- Conduct market research to stay up-to-date with industry trends, competitors and customer needs.
- Develop and execute marketing campaigns such as email marketing, webinars, events, and advertising campaigns.
- Create content such as blogs, whitepapers, case studies, and infographics to engage potential customers and drive lead generation.
- Collaborate with the design team to create visually appealing marketing materials.
- Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
- Ensure the company’s website is optimized for lead conversion and user experience.
- 2-3 Years of proven experience as a Marketing Manager in the software services industry.
- Thorough understanding of lead generation from social media platforms.
- Strong written and verbal communication skills.
- Excellent analytical and problem-solving skills.
- Experience with marketing automation tools such as HubSpot, Marketo, or Pardot.
- Knowledge of digital and email marketing tools.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- If you are passionate about marketing, have a strong understanding of the software services business, and experience with digital and email marketing tools, we encourage you to apply for this exciting opportunity to lead our marketing initiatives.
Job Category: Marketing Manager
Job Type: Full Time
Job Location: Islamabad