Marketing Manager

Marketing Manager

Responsibilities:

• Develop and execute marketing strategies to drive lead generation through social media platforms such as LinkedIn, Facebook, Twitter, and Instagram.
• Manage and maintain social media accounts and create engaging content to attract potential customers.
• Collaborate with the sales team to create and implement lead generation campaigns that align with the company’s goals.
• Conduct market research to stay up-to-date with industry trends, competitors and customer needs.
• Develop and execute marketing campaigns such as email marketing, webinars, events, and advertising campaigns.
• Create content such as blogs, whitepapers, case studies, and infographics to engage potential customers and drive lead generation.
• Collaborate with the design team to create visually appealing marketing materials.
• Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
• Ensure the company’s website is optimized for lead conversion and user experience.

Requirements:

• 2-3 Years of proven experience as a Marketing Manager in the software services industry.
• Thorough understanding of lead generation from social media platforms.
• Strong written and verbal communication skills.
• Excellent analytical and problem-solving skills.
• Experience with marketing automation tools such as HubSpot, Marketo, or Pardot.
• Knowledge of digital and email marketing tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• If you are passionate about marketing, have a strong understanding of the software services business, and experience with digital and email marketing tools, we encourage you to apply for this exciting opportunity to lead our marketing initiatives.